This project was a two week study of a collateral identity package for Dimensions, the annual student produced journal of architecture at the Taubman College of Architecture + Urban Planning.
Instead of creating a letterhead, flyer and business cards as separate items in a package, the letterhead was strategically divided to simultaneously serve as all three items. This division of the page utilizes the previously unused white space and ultimately saves material. A laser-cutter was used to perforate the card stock which allows the recipient to easily deconstruct the letter as they see fit; at times keeping the body of the letter which contains a simple informational flyer on the back, and at other times discarding all but the business cards.
Advisor – Christian Unverzagt
Taubman College of Architecture + Urban Planning
University of Michigan